Category
Art Direction/Festival Identity
Year
2019
Creative Team
Riddhi Panchal : Art Director, Senior Illustrator/Designer
Charmi Chaudhary : Jr. Illustrator, Jr. Designer
Software Used
India Film Project (IFP) is Asia’s largest content festival and one of India’s largest community of creators. IFP evolves its visual language annually to maintain a cohesive brand presence across all communication channels, including social media, website, advertising, and the festival. This project details the design process For Seasons 9, from conceptualization to execution and media integration.
Creative Process
IFP’s color palette reflects its core brand value of inclusivity and creativity. Muted warm tones combined with cool hues evoke a vibrant celebration of the artistic spirit.
We utilized vibrant, lively templates that embody our visual style to generate maximum excitement and engagement on social media. Our goal was to transform Instagram and Facebook feeds into a digital celebration.
Official Aftermovie | India Film Project Season 9
The event attracted 17,000 attendees from 56 cities and 3 countries. To ensure an unforgettable festival experience, we designed and curated interactive installations featuring live music, elaborate lighting, food stalls, and festive decorations. Additionally, we created on-field festival branding including box gates, mounted logos/letters, standees, stage designs, backdrops, podiums, banners, and more.
